Should You Buy the Premium Domain Name of Your Niche?

Buying the premium domain name in your niche can move your business to another level. Recently the domain name RunningShoes dot com was bought for USD 700.000 by a running shoe e-shop. Why did they pay this incredibly high amount for a domain name? Based on the buyer Chad Weinman from Cat5 Commerce's conclusions, this is what goes into buying the strongest keyword domain name in any niche. 1. They sell running shoes RunningShoes dot com is THE one and only premium keyword domain name for them and their competitors. Not Running-Shoes dot com or RunningShoes dot net. A very...