What Are Digital Marketing Services?

Digital marketing services encompass a wide variety of channels. Among these, internet is the primary digital media and is most popular. The other channels are mobile, CD-ROM, DVD and similar physical interactive media. Online digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising and RSS feed. Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the...

Use of Digital Marketing in Travel Industry

Digital marketing applies to all fields of business be it textiles, electronics or even travel. Recently, marketing is done via the internet due to the huge consumer market using the internet frequently. Before wide use of internet, it used to be focused on the radio, television and mobiles. As more and more people use the internet, from big businessmen to the common public, it has also changed its focus from the above means to the internet. Now you will see numerous ads and posts on various web sites and web pages. Why do companies all over the world use these...